Leading Global Pharmaceutical Company

Background:
This Global Pharma Company needed a way to promote usage of its largest prescription
drugs to doctors. They needed to supply the sales force with a turnkey patient education solution to create customized materials relevant for the physician and the education of their patients in order to support the sales effort of their product.


Challenge:
The challenge was:

• To increase sales sales of their largest presecription drug.
• To provide physicians with the flexibility they desired in the materials.
• To provide the sales force with easy access to this turnkey solution.
• To stay in compliance with FDA regulations.
• To stay within the brand guidelines.
• To do it all cost effectively
• To have the materials to the physicians in a timely manner.

Solution:
Utilizing our web based solutions and best practices we:

• Implemented a process that eliminated the need for creative staff to customize documents for the sales force.

• Created an automated solution that  delivers thousands of customizations directly to press.

• Integrate with client's user database and existing online portal for a seamless user experience.

• Provide reporting on template creation for analysis.

• Provide reporting on user usage for backend analysis.

Results:

• Based on an analysis completed by the client, for every $1 invested in this program they earn a $5 return on investment.

• The sales force is building a better relationship with their customers by providing a value added service to the physician. This has led to cross selling opportunities.

• Materials are batch ordered and delivered to the sales force on a weekly basis.

• Client's IT department reports it as one of the best programs they've ever launched.