To improve return on investment and increase the efficiency and effectiveness of marketing and sales communications through the use of best practices, technology and resources.
For us, it’s not about process analysis, custom application development or business metrics. Those are just tools…means to an end. Our goal is to help you get the word out about your brand in the most efficient way possible, so you can increase your profitability.
At Marketing Automation Ink, we have a proven track record of delivering results for leading brands. Partnering with you, we’ll implement solutions that offer lasting business value, save time and money, and help you overcome your biggest organizational challenges and demands.
Michael Iulo, Marketing Operations Consultant
Michael brings more than 25 years of hands-on marketing, production and operations experience to the table. With his diverse background, creative problem-solving ability, “can-do” attitude and “plain speak” approach, he is uniquely equipped to guide today’s marketing and management executives through today’s myriad of operational and technology challenges.
Michael has helped numerous companies to streamline their marketing and operations processes through innovative use of technology and structuring. He has been instrumental in enabling clients to gain higher returns on their marketing budgets, increase capacity without increasing staff, and lower overall operating costs while increasing quality control and staff morale.
Michael spent the first five years of his career on the printer’s side of the business, where he did everything from loading paper into a press to sales. For the next 15 years, Michael specialized in executing complex direct marketing programs for clients such as Merrill Lynch, Hewlett Packard, MCI, Bell Atlantic, Nikon, Saab, the Berger Funds, The New York Times and several pharmaceutical clients. For the last eight years, he has specialized in applying technology to improve corporate marketing and operations.
During his career, Michael has spent considerable time working for both small ad agencies and some of the industry’s largest companies like Grey Advertising, KIII, Foote Coone Belding and Bozell Worldwide, gaining the best insights from both worlds.
Michael has a BS in Sociology from SUNY Albany and an M.B.A. from IONA’s Hagan School of Business. He has been a speaker at major industry events including PODi, On Demand, The Xinet Users Conference and the Pageflex Users Conference. In addition, he was the first President of the Xinet Users Group and a PODi award winner for “Best Practices” in marketing communications.
Michael Rogers, Technology
Mike has designed, developed and engineered enterprise systems and e-business web sites for a wide range of Fortune 100 clients. Mike brings 10 years of technology management and implementation experience to companies who must improve their return on investment in technology.
Mike began his career as webmaster of Yoyodyne, Inc. – the first Internet promotion agency – where he worked on the development of a proprietary engine that continues to be the standard for all online sweepstakes and promotion delivery.
After Yoyodyne, Mike focused on emerging dotcom start-ups, working as technology advisor developing business plans and managing product development and strategy for software offerings in the Application Service Provider (ASP) space.
Mike was hired by his client, J. Brown/LMC Group, a subsidiary of Grey Global Group, to bring enterprise systems engineering experience and team leadership to their Client Technology Group. Mike's team was responsible for designing, developing and maintaining internal information systems, extranets and consumer applications for clients including Proctor & Gamble, American Express, Kraft Foods and Avaya.
He now uses his extensive experience in product development and operations to support our clients.
Sam Moore, Client Solutions
In two decades in graphic communications, Sam Moore has focused on marketing technology, workflow best practices and change management.
After a freelance career in publishing production, map and information design and DTP consulting, Sam joined MTV Creative Services to work on production of off-air materials for MTV, VH1 and Nickelodeon.
This led to an 8-year run at EastWest Creative, where Sam produced print and online marketing for national brands such as Kraft, Nabisco, Labatt USA and Reckitt Benckiser.
Moving to TracyLocke in Wilton, CT in 2004, Sam developed the Marketing Technology department, focusing on Digital Asset Management, Online Creative Customization, Marketing Operations Management, and other web-based marketing communications applications. The Marketing Technology practice deployed effective solutions for clients including Pepsi, Frito-Lay, Pizza Hut, Guaranty Bank, Del Monte, SurgiQuest as well as some of Tracylocke’s sister agencies in the Omnicom family.
In 2009, Sam launched Resonetrics, LLC, dedicated to helping businesses exploit the ease and speed of internet communications to empower communities of customers, franchisees, suppliers, and distributors.
Elizabeth Rogers, Operations
Elizabeth brings an invaluable 360-degree perspective to an organization's moving parts. With an education in mathematics and computer science and experience as an account manager, she understands the people, processes and systems that bring agency work to life.
Elizabeth's decade of experience in account management and agency process and financial operations have given her a unique ability to provide our clients with perspectives on agency best practices and program operations analyses.
Before we can help a client implement any technology, we must first understand, analyze and align our systems with their client operations. Elizabeth has an immense amount of insight and expertise in client operations. She delivers agency innovations in many areas including:
- Speed-to-market planning
- Online ordering implementation
- Project management execution
Elizabeth's recommendations on how to improve client service and overall operations through the use of effective technology and systems have resulted in tremendous successes and improved ROI for clients such as Kraft Foods, Gerber, Avaya, Bic, Hershey and Campbell.