What is marketing automation?
And why do you need it?
The short answer:
Marketing automation is the future. Get on board now.
The long answer:
Using flexible, Web-based technology and best practices, we link your company locations and functions (such as creative, production, sales and finance) to create more efficient and streamlined processes. As a result, companies are able to get print and digital communications to market faster, easily customize materials for local usage, maintain brand consistency, improve campaign results, and more. Best of all, marketing automation can help increase ROI and lower operating costs.
Why every CMO today needs to be a Chief Marketing Automation Officer.
The job description for CMO has changed. Today’s highly effective marketing exec is the one who has a keen understanding of marketing automation and how to use it for competitive advantage. Marketing Automation Ink is the partner you need to get the greatest return from your investment with the fewest disruptions or problems.
Slash your production costs and timelines by 80%.
Whatever your pain points – cost of customization, localization, speed to market, branding, sales support, legal compliance, media fragmentation – we can help. Marketing Automation Ink delivers eye-opening efficiencies and savings for companies in a wide range of industries. Here are just a few examples of solutions we’ve implemented:
- An online platform that empowered end users to customize marketing via the Web, which reduced time to market from 45 days to 15 minutes
- A digital creation tool and approval process that eliminated studio costs and lowered the processing of each transaction from $900 to $100
- A campaign management and reporting system that increased campaign effectiveness by 4% raising an sales an incremental $12,000,000