AI SOLUTIONS
Automotive
CASE STUDY
AI SOLUTIONS
BACKGROUND
With 16 locations across 18 auto brands, this Auto Group serves the New York metropolitan area, and the surrounding communities. With competitive pricing, selection, and top-notch customer service, they offer quality brand vehicles and excellent value throughout your vehicle buying and owning journey. They want the customer to feel great about your car-buying experience and become a customer for life.
BUSINESS NEEDS
Empire Auto Group was looking for ways to improve their customer’s experience and drive revenues while simultaneously streamlining operations.
“We started working with BHuman back in October. We are really impressed with what they’ve achieved so far! Our open rate shot up to 82%, and our reply rate from video is at 62%. A time-consuming part of our workflow is now automated because they send the initial video that breaks ice, people love to deal with people. When our team gets on the phone, the leads tend to be much warmer than your standard outbound call. I highly recommend BHuman and we look forward to continuing to work with them.”
Adam S. Call Center Director
BENEFITS
Leveraging BHuman, Empire Auto Group was able to:
Contact every new lead within within 15 minutes
Integrated with their CRM, Dealer Socket
Elevate and Humanize the Customer Experience
Generate more appointments
Save valuable resource
RESULTS
Increased appointments by
18.5%
Boosted open rates to
82%
Boosted response rates to
62%
CUSTOMER COMMENTS
Hi Lisa!!! Thank you so much for the video message!!!!
Can I stop in to see you?
Lisa, I loved your video. Is there a special on the car in the video? Want to purchase this weekend!
