AI SOLUTIONS
Software Sales
CASE STUDY
AI SOLUTIONS
BACKGROUND
With 1,000s of product configurators, this SaaS product provides the ideal solution for eCommerce sites, able to customize anything, and everything. This company was looking to automate their prospecting outreach and educate clients regarding their capabilities. All while providing their prospects with the same concept of “customization” that they offer as part of their service.
BUSINESS NEEDS
Because the software is invisible to end users, and they have limited sales resources, they required:
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An automated scalable solution to connect with prequalified targets and schedule sales meetings
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To remove the sales team from the undesirable and labor-intensive task of prospect out-reach
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To focus the sales team on high value, pre-qualified deals
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Educating prospects on value proposition, with a brief product demo embedded in the video
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Integrating with a calendar management solution to allow prospects to self-schedule meetings with the sales team
BENEFITS
Leveraging BHuman, Doogma was able to automate their prospect outreach:
Produce hyper-personalized videos showing the prospects website
Personalize the video with the prospect’s name
Introduce the prospect to the company’s capabilities
Prospects schedule meetings through a managed calendar software
RESULTS
Increased sales by more than
203%
Open rates went from
21% to 56%
Boosted demo rates by
300%
CUSTOMER COMMENTS
Thanks Hailey, Okay – I’ll do it,. But only because this is probably the most creative “reach out” that I’ve received…
​
Michael G. VP, Global Talent
Best cold email ever… Sent it along to my
marketing guy. Look forward to learning more.
Ron C. President
