OVERVIEW

The client is a new seller seeking help in launching his product in Amazon under the Home & Kitchen category.

They had lowered their price to break even and has done promotions inside Amazon.

The seller is already brand registered however there was no launch plan in place and their PPC campaign was not structured properly.

The listing is also not optimized for traffic and conversion.

The seller wishes to get the most sales out of the remaining 2 months of 2020.

INITIATIVES

We had to step back and understand the target market demographics, analyze their main competitors, and understand what made the competitors successful.

An in-depth keyword research was needed and three main keywords were identified to target for our launch. Optimizing the listing included adding lifestyle imagery, and a video, and A+ content was done next.

For the PPC campaign, we applied our proven campaign structure and had plans of monitoring daily and adjusting weekly.

KEY PERFORMANCE INDICATORS

In less than 30 days

in terms of Price, move out of the launch price and get to the target price
in terms of ACOS, keep it < 40%
in terms of Ranking, rank organically in page #1 for all 3 keywords that were prioritized for launch

KNOW THE TARGET MARKET

UNDERSTAND THE COMPETITION

CONCLUSION

Traffic, Conversion and Profitability

In less than 30 days, from a non-performing product listing:

in terms of Traffic, there was a 6200% average increase in visits from potential buyers looking at the product
in terms of Profitability, there was a 3100% increase from the launch price to it's target price
in terms of Conversion, there was a 1500% average increase in Total Orders

Advertising Cost of Sales (ACOS)

Within 30 days:

in terms of Impressions, there was a 239.7% increase in delivery
in terms of ACOS, there was a 25.3% reduction despite a more effective Ad visibility