As external Subject Matter Experts (SME), we bring long-standing expertise and knowledge to the table, free of any preconceived notions. We’re passionate about improving your business but completely objective about choosing
the best way. Through the discovery process, we can provide you with an audit of where your business is today
and a roadmap of how to improve the Key Performance Indicators that matter most to your organization.

 

Here’s what Marketing Automation Ink offers:

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Objectivity

Often we encounter smart, talented individuals who are just “too close to the business.”
We provide an independent, impartial, and fresh viewpoint that isn’t influenced by existing company
traditions or loyalty to a particular team.

 

Broad Experience

Over the past 25 years, we’ve helped a wide array of clients across a broad range of industries.
We tackle the problems that regularly confront executives, often achieving breakthroughs by
applying solutions common in one industry to another where they’re not as well-known.

 

Analytical Skills

We’re trained in a range of analytical skills and know-how to focus on the main problem areas,
define the requirements for the solution, and pinpoint the benefits to be gained.

 

Undivided Attention

Our consultants are devoted full-time to your assignment, without the distraction of other
executive responsibilities. We work ON your business while you work IN it.

 

The Discovery Process

Below is an outline of the typical discovery process. Best practices suggest the more involvement from
stakeholders and decision-makers, the more likely success is to be achieved. Contact Us.

 

What it entails:

• Pre-discovery: Establish expectations or vision. For example, what "vision" is the client attempting to achieve?
  What are the current associated timelines and costs (KPI's)? What is the current documented process?

• Project Start: Initiate project set-up, define key project stakeholders including agency team member(s),
  conduct kick-off meetings onsite, prepare documents, and schedule interviews. 

• Organization Discovery: Review provided documentation, and interview as necessary to gain an
  understanding of current organization structure and marketing needs.

• Interview Process: Conduct interviews of all constituents identified.

• Analysis: Analyze findings and prepare a presentation.

• Follow up: Clarify conflicting data through follow-up interviews. 

• Presentation: Present recommendation to key stakeholders.

 

What it yields:

• Overall Project Description: Defines current status, describes recommended solution and
  outlines the benefits of the proposed solution.

• Project Partnership: Describes internal/external partners, actions required by each, and the
  relationships between all partners.

• Compiled Vision Scope/Road Map: Offers a rollout/deployment plan for the new solution,
  broken down by project phases if necessary.

• Technology Summary: Identifies required technology and recommended hardware.

• Estimated Cycle Reduction & Savings

• Statement of Work for Phase 1 implementation

• Project Budget: Provides detailed budget for phase 1 implementation and estimates for additional phases if needed.

 

For a successful project, you need subject matter experts in marketing operations who can uncover the gaps that
inhibit efficiency. We deliver expertise across digital, broadcast, and print to implement best practices
for your organization. Additionally, we have knowledge and access to best-of-breed technology solutions.
In our experience, it’s vital that all your stakeholders are on board and that your objectives are clear.
A phased approach (crawl, walk, run) will drive momentum and credibility.